Hyundai Department Store Apgujeong 40th Anniversary Campaign
Botanical illustration & hand-lettering “SINCE 1985”
Emblem design by Pentagram
The Hyundai
Creative Direction: 박이랑 (Ee-rang Park)
Art Direction: 이현송 (Hyunsong Lee)
Design: 이현송 (Hyunsong Lee), 김다영 (Day Kim)
Fabric Artwork: 정경은 (Gyung-eun Chung)
Design: Pentagram (Harry Pearce team)
Photography: 김시진 (Shijin Kim), 김진솔 (Jinsol Kim)
- Process work -
